Cascades

Industry leader Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The company employs 11,000 people working in more than 90 operating units in North America and Europe.

Type

Recruitment

Location

Kingsey Falls, Drummondville, Lachute, St-Bruno et Niagara Falls

Year

2019

Industry

Plastic

Budget

50K +

Situation

Recruitment was specific to each unit and Cascades wanted to streamline their messaging and make it consistent for future employees. What is Cascades? Why should I work for Cascades?

Solution

We designed one video and incorporated several unique variants to appeal to American, Canadian and Quebec audiences. The concept was based on their “People Who Care” slogan in an effort to create a cohesive vision, HR policy, and line of business that all future employees could grasp.

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