Industry leader Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The company employs 11,000 people working in more than 90 operating units in North America and Europe.
Kingsey Falls, Drummondville, Lachute, St-Bruno et Niagara Falls
Recruitment was specific to each unit and Cascades wanted to streamline their messaging and make it consistent for future employees. What is Cascades? Why should I work for Cascades?
We designed one video and incorporated several unique variants to appeal to American, Canadian and Quebec audiences. The concept was based on their “People Who Care” slogan in an effort to create a cohesive vision, HR policy, and line of business that all future employees could grasp.